Unlocking Insights

📊 Analytics: Data Analysis for Insights

Systematic Computational Analysis

• Analytics involves the systematic computational analysis of data and statistics.
• Its primary goal is the discovery, interpretation, and communication of meaningful data patterns.
• It supports effective decision-making by applying these identified patterns.
• Analytics draws heavily from statistics, computer programming, and operations research.

📊 Key Milestones in Google Analytics Evolution

From Urchin Acquisition to GA4 Dominance

Google Analytics Help: Universal Analytics sunset, 2023-2024

🏢 Broad Industry Applications

Diverse Sector Impact

• Analytics is widely applied across various fields rich in recorded information.
• Key sectors include marketing, management, and finance.
• It's also crucial in online systems, information security, and software services.
• Organizations use analytics to describe, predict, and improve business performance.

💰 Growing Global Analytics Market

$215.7 Billion in 2021

• Global spending on big data and business analytics (BDA) solutions reached $215.7 billion in 2021.
• The overall analytic platforms software market grew by $25.5 billion in 2020.
• These figures highlight the significant and expanding investment in analytics technologies.
• Industry growth is driven by the increasing need for data-driven decision-making.

🌐 Google Analytics Dominance

Launched November 2005

• Google Analytics is a widely used web analytics service, free of charge.
• It tracks and reports website traffic, user behavior, and mobile app usage.
• The service was launched in November 2005 after Google acquired Urchin.
• It is a platform within the Google Marketing Platform brand.

🗓️ Universal Analytics Access Ended

July 1, 2024

• Universal Analytics stopped collecting new data on July 1, 2023.
• As of July 1, 2024, all users, including GA 360, lost access to their Universal Analytics properties.
• This marks a complete transition to Google Analytics 4 as the primary analytics platform.
• Users were advised to migrate their data and tracking to GA4 before the deadlines.

⚾ On-Field Sports Performance

Improving Player & Team Play

• On-field analytics focuses on enhancing the performance of teams and individual players.
• It addresses questions like player contributions and identifying top performers.
• Advanced statistics and machine learning are utilized to evaluate performance.
• Technology advancements enable more in-depth and easier data collection for on-field analysis.

🎲 Analytics Impact on Sports Betting

Informing Wagers

• In-depth sports analytics has significantly impacted professional sports betting.
• Bettors now have unprecedented access to information for decision-making.
• Companies and webpages provide up-to-date data for fantasy sports and nightly wagers.
• This enhances the sophistication and engagement within the sports gambling sector.